Business & Economics: Marketing & Advertising

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

A private, non-profit organization that marshals volunteer talent to deliver critical messages to the American public. The Ad Council produces, distributes and promotes thousands of public service campaigns on behalf of non-profit organizations and government agencies.

Resource center for the global advertising community. A "portal to the advertising, marketing and communications industry, with direct links to 18632 agencies in 140 countries." Selected commercials and advertisements are viewable free. There is also a database of international commercials and advertisements.

A free digital archive of television commercials from the 1950s to the 1980s.

The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.

Provides television audience estimates for broadcast and cable networks, television stations, national syndicators, regional cable television systems, satellite providers, advertisers and advertising agencies.

The Emergence of Advertising in America: 1850 - 1920 (EAA) presents over 9,000 images, with database information, relating to the early history of advertising in the United States. The materials, drawn from the Rare Book, Manuscript, and Special Collections Library at Duke University, provide a significant and informative perspective on the early evolution of this most ubiquitous feature of modern American business and culture.

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 40,000 professionals in the advertising industry.

As a national trade association, the 4A's is bound and strengthened by its own set of constitution and by-laws, mission Statement, and standards of practice.

The American Marketing Association (AMA) is the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/training and professional networking.

As a bridge between academia and the professional community, Advertising Division serves the advertising industry today and tomorrow.

NCA is the largest national organization dedicated to communication. Researchers, educators, and professionals, work to understand and better all forms of human communication.

Provides analyses and statistics of outdoor advertising and marketing.