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MBE 316: Marketing Principles: Getting Started

Guide to resources for company profiling and industry analysis

Find NAICS / SIC Code

The North American Industry Classification System (NAICS) uses six-digit codes to identify an industry.

How to find INDUSTRY DEFINITION

Use the NAICS Code that your company identifies with.  For example Macy's is under Code# 452111.

  • Enter the NAICS Code (to the left) at NAICS
  • Copy & Paste the description given

Research Librarian

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Stephen Leist
Contact:
Liaison to the Birdsong School of Social Sciences
sleist@vwu.edu
757-455-2131
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