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MBE 316: Marketing Principles: SWOT Analysis

Guide to resources for company profiling and industry analysis

SWOT Analysis

A. Strengths

B. Weaknesses

C. Opportunities

D. Threats

How to find information to make a SWOT Analysis

Find a company report in Business Source Complete.

  1. Go to the Business Databases tab
  2. Select Business Source Complete (Sign-in if necessary)
  3. Seach the company name AND add "swot analysis"
  4. Results will display
  5. (NOTE: SWOT Analysis may not be available for all companies.)