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Virginia Wesleyan University
Research Guides
MBE 316: Marketing Principles
Web Tools & Resources
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MBE 316: Marketing Principles: Web Tools & Resources
Guide to resources for company profiling and industry analysis
Getting Started
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I. Basic Company Information
II. Executive Summary
III. Five-year Financial Trends
IV. Trade Associations
Business Databases
Company & Industry Analysis
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NAICS Code
Basic Company Information
Five-year Financial Trends
Macro-Environmental Scan
SWOT Analysis
Executive Summary
Book List
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Other Books
Web Tools & Resources
Citing Mergent Online
Demographics / Statistics
GDP (current US$)
Data from
World Bank
American Demographics
American Factfinder
Census.gov
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CIA Factbook
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Economic Statistics on Industries
GDP info from Bureau of Economic Analysis
Citation Management Tools
Bibme
Zotero
Citation Machine
APA Format
Company Financials
Yahoo Finance
CNN Money
Helpful Websites
Bigcharts
Stock performance
Annualreports.com
Get company annual reports
Global Edge - Insights
International business and trade information. Created by Michigan State University
Industry Information Resources
Some reports are free other come with a fee
Google Insights for Search Beta
See how often your company is "googled"
Export.gov
Get trade data, analysis, and statistics.
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