Research Guides: MBE 316: Marketing Principles: Book List

Company Biographies

Onward : how Starbucks fought for its life without losing its soul by Howard Schultz with Joanne Gordon
Call Number: HD9199.U54 S737 2011
ISBN: 1605292885
Publication Date: 2011
Starbucks Coffee Company
The real thing : truth and power at the Coca-Cola Company by Constance L. Hays
Call Number: HD9349.S634 C639 2004
ISBN: 0375505628
Publication Date: 2004
Coca-Cola
Henry and Edsel : the creation of the Ford Empire by Richard Bak
Call Number: HD9710.U52 F655 2003
ISBN: 0471234877
Publication Date: 2003
Ford Motor Company
The Everything Store by Brad Stone
Call Number: Z473.A485 S76 2013
ISBN: 9780316219266
Publication Date: 2013-10-15
The Apple Way by Jeffrey L. Cruikshank
Call Number: eBook
ISBN: 0072262338
Publication Date: 2006
Apple Computer, Inc.
Driving Honda by Jeffrey Rothfeder
Call Number: HD 9710 .U54 A637 2014
ISBN: 9781591844730
Publication Date: 2014-07-31

Industry Overviews

Coffee: a comprehensive guide to the bean, the beverage, and the industry by Robert W. Thurston (Editor); Jonathan Morris (Editor); Shawn Steiman (Editor)
Call Number: electronic book
ISBN: 9781442214408
Publication Date: 2013
Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues that surround it today.
Bottled and sold : the story behind our obsession with bottled water by Peter H. Gleick
Call Number: TP659 .G54 2010
ISBN: 1597265284
Publication Date: 2010
Bottled Water Industry
The real toy story : inside the ruthless battle for America's youngest consumers by Eric Clark
Call Number: HD9993.T693 U627 2007
ISBN: 0743247655
Publication Date: 2007
Toy Industry
Beauty imagined : a history of the global beauty industry by Geoffrey Jones
Call Number: HD9970.5.C672 J66 2010
ISBN: 0199556490
Publication Date: 2010
Cosmetics Industry
Japan's motorcycle wars : an industry history by Jeffrey W. Alexander
Call Number: HD9710.5.J32 A44 2008
ISBN: 0824833287
Publication Date: 2008
Motorcycle Industry
Bottled lightning : superbatteries, electric cars, and the new lithium economy by Seth Fletcher
Call Number: TK2945.L58 F58 2011
ISBN: 0809030535
Publication Date: 2011
Lithium Industry
Lycra : how a fiber shaped America by Kaori O'Connor
Call Number: eBook
ISBN: 041580437X
Publication Date: 2011
Sports Clothes Industry
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The Automobile and American Life by John Alfred Heitmann
Call Number: HD9710.U52 H39 2009
ISBN: 9780786440139
Publication Date: 2009-02-22
"The book covers the automobile from inception and later a plaything for the well-to-do; Henry Ford and the machine age; competition in the 1920s; road culture; religion, gender, courtship and sex; Great Depression; World War II; 1950s and youth culture, hot rod and rock and roll; societal changes in the 1960s; and changes since 1980" from publisher