Research Guides: MBE 316: Marketing Principles: Book List

Company Biographies

Onward : how Starbucks fought for its life without losing its soul by Howard Schultz with Joanne Gordon
Call Number: HD9199.U54 S737 2011

ISBN: 1605292885

Publication Date: 2011

Starbucks Coffee Company
The real thing : truth and power at the Coca-Cola Company by Constance L. Hays
Call Number: HD9349.S634 C639 2004

ISBN: 0375505628

Publication Date: 2004

Coca-Cola
Henry and Edsel : the creation of the Ford Empire by Richard Bak
Call Number: HD9710.U52 F655 2003

ISBN: 0471234877

Publication Date: 2003

Ford Motor Company
The Everything Store by Brad Stone
Call Number: Z473.A485 S76 2013

ISBN: 9780316219266

Publication Date: 2013-10-15
The Apple Way by Jeffrey L. Cruikshank
Call Number: eBook

ISBN: 0072262338

Publication Date: 2006

Apple Computer, Inc.
Driving Honda by Jeffrey Rothfeder
Call Number: HD 9710 .U54 A637 2014

ISBN: 9781591844730

Publication Date: 2014-07-31

Industry Overviews

Coffee: a comprehensive guide to the bean, the beverage, and the industry by Robert W. Thurston (Editor); Jonathan Morris (Editor); Shawn Steiman (Editor)
Call Number: electronic book

ISBN: 9781442214408

Publication Date: 2013

Leading experts from business and academia consider coffee's history, global spread, cultivation, preparation, marketing, and the environmental and social issues that surround it today.
Bottled and sold : the story behind our obsession with bottled water by Peter H. Gleick
Call Number: TP659 .G54 2010

ISBN: 1597265284

Publication Date: 2010

Bottled Water Industry
The real toy story : inside the ruthless battle for America's youngest consumers by Eric Clark
Call Number: HD9993.T693 U627 2007

ISBN: 0743247655

Publication Date: 2007

Toy Industry
Beauty imagined : a history of the global beauty industry by Geoffrey Jones
Call Number: HD9970.5.C672 J66 2010

ISBN: 0199556490

Publication Date: 2010

Cosmetics Industry
Japan's motorcycle wars : an industry history by Jeffrey W. Alexander
Call Number: HD9710.5.J32 A44 2008

ISBN: 0824833287

Publication Date: 2008

Motorcycle Industry
Bottled lightning : superbatteries, electric cars, and the new lithium economy by Seth Fletcher
Call Number: TK2945.L58 F58 2011

ISBN: 0809030535

Publication Date: 2011

Lithium Industry
Lycra : how a fiber shaped America by Kaori O'Connor
Call Number: eBook

ISBN: 041580437X

Publication Date: 2011

Sports Clothes Industry
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The Automobile and American Life by John Alfred Heitmann
Call Number: HD9710.U52 H39 2009

ISBN: 9780786440139

Publication Date: 2009-02-22

"The book covers the automobile from inception and later a plaything for the well-to-do; Henry Ford and the machine age; competition in the 1920s; road culture; religion, gender, courtship and sex; Great Depression; World War II; 1950s and youth culture, hot rod and rock and roll; societal changes in the 1960s; and changes since 1980" from publisher